The LEGO Organization History

The SEGLAR brick has changed into a worldwide discomfort that is all the a part of the cultural textile as Billund, the little city in Denmark where everything began. But the company’s advancement into an industry giant wasn’t without its share of setbacks and conflicts. One of those came in 1942 if a warehouse fire consumed most of00 the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

This individual decided to change the company faraway from wooden toys and toy vehicles, which had been the bread and butter, and move into plastic-type toys. It could be a major change for the family-owned company, and the one that was not primarily well received.

A reporter noted that “plastics can never replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that employed plastic. The first sensitive step was the introduction in the Auto Binding Bricks that held together in order to avoid block podiums from toppling on kids.

The new Seglar bricks did not become the iconic toy that we know today until 1949. Right up until then, the interlocking stones were mare like a construction toy than a real building gadget. It was as well not until 1958 that satisfying clicking coupling program started to be a standard feature.

Throughout the 1970s, the company continued to broaden in production and market reach. The company added Legoland topic parks into the mix and released more advanced packages that were geared toward older prospects, including the Technic line of bits such as axles, gears, redressers, and widespread joints.

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